Synthetic food colours are used to enhance the original colours associated with a given product. Also due to light, air, temperature and moisture many time product's colour fade or disappear, so colour are added to give a colourful identity to the colourless or dull looking foods. Also colours are used to provide a colourful appearance to "fun foods."


Almost all confectionery has added colourants in them.

Most common ones are candies, jellies, coated candies and


  • Jellied candy
  • Hard candy
  • Pan-coated candy
  • Chewing gum
  • Candy wafers


Represent one of the top market segments for the use of colours.

  • Carbonated Drinks
  • Soft Drinks
  • Dry-mix
  • Juice
  • Sports beverages

Processed Food

Colouring adds interest and appeal to the processed food.

  • Meat
  • Seasonings
  • Margarine
  • Processed Cheese
  • Jams and jellies
  • Fruit flavored or gelatins
  • Pudding and pie filling mixes

Bakery Products

The consumer appeal of baked goods and cereals can be

greatly enhanced through the use of colours.

  • Cookies
  • Bread
  • Cakes
  • Biscuits
  • Cereals
  • Pastries

Dairy Products

Most of the dairy products like oil based coatings, retorted milk

products, sauces, wax coating for cheese and cheese are coated

with lakes rather than dyes.

  • Processed cheese
  • Yogurts
  • Ice cream
  • Margarine
  • Cereals
  • Milk

Pet Foods

Lakes are preferred because of the presence of proteins as they

are more stable colourants in semi-moist foods. Still, water soluble

dyes are quite popular for their ease of use.


  • Coated and Compressed Tablets
  • Wet Granulations
  • Pharmaceutical Suspension
  • Capsules
  • Ointments

Cosmetic & Personal Care Products

  • Lotions Creams
  • Lipsticks
  • Eyeliners & Eye Shadows
  • Toothpaste
  • Deodorants
  • Liquid Soap
  • Shampoos
  • Bath Soap
  • Hair Oi
  • After Shave
  • Skin Creams
  • Tattoo